John Howe, Development Director, Interpave, 2008.
Interpave - part of the British Precast Concrete Federation
The UK’s Precast Concrete Paving and Kerb Association has a particularly wide target audience ranging from architects and landscape designers to civil engineers and contractors - as well as homeowners. Appointed in 2003, Hodsons works closely with the Development Director to position Interpave as the voice of the paving industry, influencing legislation and other developments, and establishing the definitive paving information resource.
Hodsons provides Interpave with a complete marketing and communication service covering all functions, and has exceeded agreed KPIs, including:
creation of an extensive website, with ongoing development and maintenance, forming the core of Interpave. In excess of 120,000 technical document downloads have been recorded so far in 2008, representing more than 100% increase
identification of the next critical, complex issues - horizon scanning - followed by research, development and production of numerous background information and guidance documents in brochure form, ranging from planning policy guidance to environmental issues and sustainable drainage (SUDS)
Open PDF of Planning with Interpave (1.16MB) >
Open PDF of Understanding Permeable Paving (2.04MB) >
planning and executing – including all writing - a comprehensive PR campaign focused on extensive articles commissioned by editors, supported by shorter news items. Over the last three years, the extent of published items well exceeds the target of 40 pages per annum with a strong presence in premium publications covering different sectors. The effectiveness of specific PR projects in driving visitors to areas of the website has been directly measured.
Open PDF of a typical feature article >