Marketing and communications for construction products
"Hodsons produce outstanding returns for our marketing pounds. Chris Hodson's long experience and well developed network of contacts produces a level of media exposure that is way ahead of our competition. This translates into a consistently heavy flow of enquiries demonstrating that we are reaching our many and varied audiences, both here and in Eire. These range from installers, through to national house builders, Councils, housing associations and Fire Brigades. Our marketing metrics show a steady flow of sales leads from all the targeted audiences, for the sales team to follow through." Gerald Jones, Kidde Fyrnetics Business Manager of Kidde Safety Europe.

Kidde Fyrnetics - part of the $59billion United Technologies Corporation

A part of the world’s leading manufacturer of CO, smoke and heat alarms, producing 30 million units annually. Since 1999, Hodsons has provided a full agency service for the company’s then newly-formed specification division, building up brand awareness against established competitors and generating a continuous stream of enquiries for the sales force, from a wide target audience including house-builders, social housing providers, electrical contractors, architects and fire brigades.

Hodsons continues to develop comprehensive annual campaigns – each moving ahead with a fresh approach and capable of adaption at short notice to respond to market changes - covering display advertising, PR, technical guides and newsletters, and product literature. These campaigns are operated with minimal call on the client’s time, although Chris Hodson works closely with Kidde’s Business Manager researching and anticipating new developments, and implementing proactive strategies ahead of the competition. This particularly effective combination of wider building industry expertise with the client’s closely focused specialisation differentiates Hodsons from other business-to-business agencies, as the following areas of Chris Hodson’s involvement demonstrate:

  • direct engagement with legislators, their consultants and others of influence to lobby for regulatory changes and campaigning via the media. Identifying conflicts between regulations, standards and other influential guidance around the UK and Ireland, and pressing for resolution or clarification
  • a consistently high level of enquiries and website visits generated by technical articles, topical news items, product press releases and display advertising – including the highest response level for the year in one influential publication

    Open PDF of highest enquiry level certificate >

    Open PDF of highest enquiry level article >

    Kidde Fyrnetics won two Awards for the highest number of enquiries from this magazine in 2008 and another in 2007. Over 500 enquiries were received from one technical article alone.
  • Hodsons’ work for Kidde Fyrnetics demonstrates the importance of a detailed understanding of each client’s products alongside wider building industry expertise for building successful campaigns which are sustainable over the longer term.

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