Kidde Fyrnetics - part of the $59billion United Technologies Corporation
A part of the world’s leading manufacturer of CO, smoke and heat alarms, producing 30 million units annually. Since 1999, Hodsons has provided a full agency service for the company’s then newly-formed specification division, building up brand awareness against established competitors and generating a continuous stream of enquiries for the sales force, from a wide target audience including house-builders, social housing providers, electrical contractors, architects and fire brigades.
Hodsons continues to develop comprehensive annual campaigns – each moving ahead with a fresh approach and capable of adaption at short notice to respond to market changes - covering display advertising, PR, technical guides and newsletters, and product literature. These campaigns are operated with minimal call on the client’s time, although Chris Hodson works closely with Kidde’s Business Manager researching and anticipating new developments, and implementing proactive strategies ahead of the competition. This particularly effective combination of wider building industry expertise with the client’s closely focused specialisation differentiates Hodsons from other business-to-business agencies, as the following areas of Chris Hodson’s involvement demonstrate:
direct engagement with legislators, their consultants and others of influence to lobby for regulatory changes and campaigning via the media. Identifying conflicts between regulations, standards and other influential guidance around the UK and Ireland, and pressing for resolution or clarification
raising topical issues with trade press editors ahead of the competition, ensuring a constant stream of editor-commissioned technical articles from Kidde, often generating dialogue with the readership via Letters pages. This activity maximises exposure and associates the company with expertise, forwardthinking and innovation
Open PDF of typical feature article 1 >
Open PDF of typical feature article 2 >
a consistently high level of enquiries and website visits generated by technical articles, topical news items, product press releases and display advertising – including the highest response level for the year in one influential publication
Open PDF of highest enquiry level certificate >
Open PDF of highest enquiry level article >
Kidde Fyrnetics won two Awards for the highest number of enquiries from this magazine in 2008 and another in 2007. Over 500 enquiries were received from one technical article alone.
influential and highly-regarded technical advice, gauged to specific audiences, via guidance documents dedicated to particular topics such as carbon monoxide poisoning, a regular Residential Safety Update technical newsletter and product literature.
Open PDF of carbon monoxide alarm brochure >
Open PDF of technical newsletter >