Smart Marketing in the Building Industry
The UK building industry is unique and complex: the Knowledge section of this website looks at the different aspects of the industry and how they affect your product sales. In the current economic climate it has never been more important to make sure that your marketing and communications are really effective. There is no room for error and precious budgets have to generate maximum impact on specifications and sales. With the building industry in a state of flux the time is right to reappraise all aspects of your marketing.
Marketing strategies, product development, promotion and communication must be based on a clear and current understanding of the building industry derived from independent expertise. At Hodsons we offer exactly this expertise in the context of a full range of marketing and communications agency services – including literature and websites, PR and advertising - and various advisory and consultancy roles. Hodsons’ clients include organisations of all types and sizes - from business start-ups to multi-nationals and trade associations. They range from product and material manufacturers and suppliers to service providers and trade associations.
With over 30 years’ experience, Managing Director and chartered architect Chris Hodson offers a unique perspective of the whole construction industry bringing together marketing, technical and regulatory expertise. This holistic view, combined with the ability to communicate effectively with different, specific industry audiences and an unrivalled knowledge of building industry media, gives Hodsons’ clients a real competitive advantage.
To discuss what affects your particular products and markets, contact Chris Hodson.
“Chris Hodson’s firm grip of technical and legal issues, wider view of how the construction industry works and vision of where new developments might lead has proved invaluable.”
John Howe, Interpave - Read more >>
“As an architect himself, Chris Hodson understands what architects are all about and has made the most of limited campaign budgets to build real interest and enthusiasm.”
Sandy Harrison, European Copper in Architecture Campaign UK - Read more >>
“Chris Hodson’s long experience and well-developed network of contacts produces a level of media exposure that is way ahead of our competition.”
Gerald Jones, Kidde Fyrnetics - Read more >>