hodsons
Hodsons is a specialist consultancy, offering dedicated expert advice and services to materials and products providers, trade bodies and others serving the UK building industry.
With over 40 years’ experience in architectural practice, Managing Director Chris Hodson offers unique expertise in how the UK architectural, specification and construction markets work. This expertise will prove essential in understanding the full impact of climate change, and our response to it, on the UK built environment, building products and materials.
Our unique perspective enables:
- identification of industry opportunities, challenges and changes
- recognition of procurement routes, key influencers and factors affecting successful specification and sales
- fully informed market and product development
- effective communications with architects, specifiers, clients, contractors and other influencers
- unrivalled knowledge of and relationships with architectural and construction media
- an independent industry view at every stage.
To find out how we can help you, contact Chris Hodson.
+44 (0)1242 702 741
ABOUT
Founded by Chris Hodson MA Dip Arch (Cantab), we are a family business proud of the close,
long-term relationships developed with our clients – in some cases over decades. We work with minimal briefing or supervision, understanding and questioning information supplied, and often develop close working relationships with all sections of client organisations, including technical, sales and marketing.
We are entirely flexible in how we operate, regularly taking on complete marketing packages as a
full-service agency, including budget management. Alternatively, we are happy to carry out individual projects, perhaps working alongside other in-house marketing professionals or client’s agencies.
SERVICES
We can provide a wide range of marketing services – always with the personal involvement of Chris Hodson – including the following:
- Strategic Consultancy – understanding and influencing markets, identifying opportunities and developing products and markets, generally working with clients at Board or senior management level.
- Standards and Regulations – representing clients on trade association, standards and other committees, reviewing and drafting government consultation responses on key industry issues.
- PR – using our excellent relationships with editors and journalists across the wider architectural and construction media, programming, negotiating, researching and writing feature and technical articles, as well as circulating and managing news releases.
- Advertising – creating and planning advertising campaigns that engage with target audiences, while achieving the best rates through long relationships with the construction media.
- Literature – developing, writing and producing technical guidance, product brochures, white papers, case studies and other material to suit target audiences.
Typical examples covering: sustainable drainage (SuDS); architectural copper; green roofs; case studies.
- CPD – creating independently accredited Continuing Professional Development presentations and documents.
Typical approved guides (related to CPD presentations) covering: architectural copper; fire safety.
- Web – developing, designing and managing websites and content to suit user needs at each stage in the procurement process.
We have full responsibility for creating and updating the trade association Interpave's website and all content, such as guidance documents and case studies, and developing a community of e:Bulletin recipients.
- Publishing – writing, editing and producing magazines and newsletters
Chris Hodson is Editor of the 40-page Copper Architecture Forum magazine for the European Copper Institute in 13 languages with a pan-European architectural and construction industry audience, and a 25,000 printed copy circulation plus on-line versions.
- Industry Awards – initiating, developing and running effective awards programmes.
Chris Hodson has acted as the Judging Panel Moderator, Event Presenter and Advisor to several iterations of the European Copper in Architecture Awards programme, interviewing winning architects, writing brochures and managing PR.
- Events – initiating, advising on and contributing to industry events.
Chris Hodson is co-founder of SuDSsource, instigator of three National SuDS Conferences
- Imagery – photography, video, graphics, animations and editing.